Last edited by Katilar
Saturday, August 1, 2020 | History

1 edition of Digital advertising found in the catalog.

Digital advertising

Shelly Rodgers

Digital advertising

theory and research

by Shelly Rodgers

  • 193 Want to read
  • 1 Currently reading

Published .
Written in English

    Subjects:
  • Internet advertising

  • Edition Notes

    Includes bibliographical references and index.

    Statementedited by Shelly Rodgers, Esther Thorson
    Classifications
    LC ClassificationsHF6146.I58 A38 2017
    The Physical Object
    Paginationxxviii, 465 pages
    Number of Pages465
    ID Numbers
    Open LibraryOL26931762M
    ISBN 101138654426, 1138654450
    ISBN 109781138654426, 9781138654457
    LC Control Number2016043446
    OCLC/WorldCa967417610

    We now turn to online advertising. The two most common forms are paid search advertising and display advertising.. We’ll look at their use on the web and, increasingly, in social media, and we’ll look at how . Offering the opportunity to reach an audience larger than print subscribers alone, your products and services will benefit from high visibility and exposure through online advertising with SAGE. We offer .

    SAGE Marketing Solutions Collaborate. Connect. Impact. With more than journal titles in health, materials, and social sciences and over professional society affiliations, SAGE remains one of the . Search advertising – one of the first platforms used in digital advertising – seems to have had the largest surge of increase in expected growth rate in This year, almost half – 47% – of the respondents .

    The currency of digital advertising for the last 20 years has been premised on the idea that an “impression” means an ad was served in front of a person who had a chance to see and be impacted Author: Jonah Goodhart. This book is highly relevant to digital advertising. It covers digital advertising planning, various strategies, pricing models, optimization and measuring. Content marketing is an important topic that the book /5(11).


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Digital advertising by Shelly Rodgers Download PDF EPUB FB2

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