1 edition of Digital advertising found in the catalog.
Written in English
Includes bibliographical references and index.
|Statement||edited by Shelly Rodgers, Esther Thorson|
|LC Classifications||HF6146.I58 A38 2017|
|The Physical Object|
|Pagination||xxviii, 465 pages|
|Number of Pages||465|
|ISBN 10||1138654426, 1138654450|
|ISBN 10||9781138654426, 9781138654457|
|LC Control Number||2016043446|
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The currency of digital advertising for the last 20 years has been premised on the idea that an “impression” means an ad was served in front of a person who had a chance to see and be impacted Author: Jonah Goodhart. This book is highly relevant to digital advertising. It covers digital advertising planning, various strategies, pricing models, optimization and measuring. Content marketing is an important topic that the book /5(11).
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Digital Marketing books provide details by including practical business instances, interviews and case studies that let readers comprehend online marketing in the real world. Written by Dave Chaffey &. This book examines the cultural, commercial, creative and regulatory practices Digital advertising book advertising in these digital environments.
From viral campaigns and in-game advertising, to audience profiling and Format: Paperback. Digital; Although the news is ever-changing and research reports are always finding new data, there are some references and guidebooks that are must-reads for a digital marketing firm when.
In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As /5(16). Books shelved as digital-marketing: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk, DotCom Secrets: The Und.
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Digital Marketing for Dummies By Ryan Deiss and Russ Hennesberry, Digital Marketing for Dummies. Digital advertising requires expertise in marketing tools and technologies. Getting a good grounding in education around the available tech is essential in getting ahead in online advertising.
Here is a list of. Book Description. Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices.
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This book is perfect guide for all business owners and also individuals to grow their business through various Digital Marketing channels: Email Marketing, Social Media, Video Marketing, Mobile. Fifty Shades of Digital Marketing.
The name seems to be inspired by a famous Hollywood movie. But relax, the books has 50 chapters in it and hence the name. The book has well written, informative. Digital Advertising is a good optionfor both first time advertisers and small businesses with lowerbudget.
With internet marketing, advertisers have an option to testtheir market and optimize their campaigns in. Now it’s advertising and marketing. Digital, mobile, and television these days, but in the past print and radio, too.
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Get this from a library. Digital advertising. [Andrew McStay] -- "Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of.
Mobile video ads, native advertising, viewable impressions and behavioral targeting are the defining trends in digital advertising. The strategies that worked for advertisers for the past five Author: Ted Dhanik.
Wherever Facebook and Google lead, the rest of the digital advertising world will follow. “Facebook and Google are the big platforms,” says Dawson.
Meanwhile, platforms like Snapchat and. ISBN: OCLC Number: Description: viii, pages: illustrations ; 24 cm: Contents: Digital: the capacity to do things they.
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products. 6 Trends in Digital Advertising That Take Us from to Authors: Zontee Hou.
Follow @@zontee_hou. Zontee Hou is a senior strategist at Convince & Convert, where she co-leads the .Yellow Pages vs. Digital Marketing: Is the Phone Book Really Dead?
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